Lily Pad Creek

Aug 22

Lol - Foxy Bingo creates ‘Fur-ever’ perfume in a PR promotion.

Of course, Frank PR’s stunt is in no way original but loads of fun nevertheless. They got the star spot-on fur media coverage - and now Lauren Goodger has gone onto scale great heights (lows?) with Celebrity Big Brother.

Crispin Porter Bogusky created a ‘Burger King’ aftershave in the US a few years back. Nice idea. I thought it felt original - if you have seen earlier examples let me know.

The beefy brand’s UK PR agency, Cow PR then imported the tactic to the UK. They used a far bigger celeb, Piers Morgan, to pose nude in a series of print ads to promote the scent.

The ads, of course, were fakes, apparently always intended to be so, but they were nicely art directed and looked fantastic. Choice of Piers Morgan was timed as equally well as Goodger - he went onto the judging panel of America’s GotTalent before clinching a role at CNN, the jammy turd with an immensely punchable face combined with gloating shit grin.

Foxy’s idea thievery isn’t the first time a fox has stolen. Two years ago, a bushy bastard stole my stinking football boots which were airing outside - my fiancée wouldn’t allow the ripe Gorgonzola-scented offenders into the house. I recovered them - one from a neighbours’ garden, the other down the street. Both were torn a bit but still just about usable but stank strongly of fox piss. After washing them, it took about three days of washing the washing machine to shift the overwhelming stench.

Even if it’s originality doesn’t smell right, I just hope that the Foxy Bingo perfume smells a little better.

(via Lauren Goodger gets Foxy as she launches online bingo’s new fragrance - and talks about TOWIE’s Bafta chances | Mail Online)